Joey Seich is the Internet Publications Editor at the National Defense University Press (NDU Press), located in Washington, DC. NDU Press leads the National Defense University Enterprise in publishing and disseminating vital and complex defense and national security scholarship in a variety of media to inform and influence defense and policy decisionmakers, as well as the joint professional military education community and interested public.
“I want to do a holiday scavenger hunt,” I stated matter-of-factly to my boss over coffee. It was 8 A.M. Monday morning in October. My boss laughed; I didn’t.
He quickly realized I was serious and I went on to explain, “I want to do a holiday scavenger hunt on our Web site. I want to hide holiday graphics across the site. A company did it at a conference I went to and it increased their web traffic by over 600%. I want to try it.”
“You do realize we work for the Department of Defense?” he questioned. I nodded. He shook his head knowing I wouldn’t drop the idea, “Put together a proposal, we’ll take it to the Director.” I quickly agreed.
Fast forward two months and the proposal had somehow made it through the Director, Legal, and the Front Office. I was still in shock when the paperwork landed on my desk: APPROVED.
Now December, NDU Press is launching a Holiday Scavenger Hunt.
The scavenger hunt occurs in two phases. The first phase kicks off Tuesday, December 14 at 12 p.m. from our NDU Press Facebook page. This part of the contest is modeled after the Social Media Scavenger Hunt that the National Archives hosted back in April. On each site, there will be a KEYWORD and a clue leading the user to the next site in the hunt. The first 10 people to send all the keywords in the right order to a provided e-mail address will win a prize. This part of the contest will conclude at 12 p.m. on Thursday, December 16.
The second part of the contest will take place over 10 days. During this part of the Scavenger Hunt, virtual “easter eggs” will be hidden throughout the NDU Press Web site. Some easter eggs will only be viewable from specific browsers, adding to the challenge. Other easter eggs will highlight experimental CSS techniques pioneered by developers such as Andy Clarke and Eric Meyer. Those participants that find an easter egg will win a prize.